With more than two decades of thoughtful leadership, Sarah Farrant is a powerful and trusted industry player. A consummate public relations professional with an intuitive grasp of brand strategy – from her time as a copywriter in the tech industry and editor in a newsroom to senior leader at Silicon Valley's powerhouse PR agency – she works with clients to deliver compelling messaging and effective campaigns that translate into press opportunities and resonate with consumers.

Mrs. Farrant’s vision and passion for process have been the force behind the public success of some of California's most reputable brands. Her ability to lead teams and spearhead strategic direction aligned with business development goals is paired with a sense of humility and even temperament, something often lacking in the PR industry, but her norm. Mrs. Farrant has earned the respect of her colleagues and industry through her professional achievements and quiet leadership.

Sarah Farrant has countless local and national awards to her name including recognition from: Academy of Interactive and Visual Arts, Association of Marketing Communication Professionals, International Awards Associates, and American Advertising Federation. She has been instrumental in the growth of NINICO Communications through brand-accelerating partnerships in both the San Jose and Los Angeles metro regions. Perhaps her most impactful achievement is the time she takes to mentor and grow the next generation in the comms industry, especially women. 

Mrs. Farrant is a member of the Public Relations Society of America with strong ties to the San Jose business community. She attended Cal Poly SLO and San Jose State University and remains an active listener and learner. Outside of work, she enjoys being the mom of two amazing girls, cuddling with her dogs, and spending family time at the beach.